Thursday, August 15, 2013

Personal Branding, Online Job Hunting & Power Networking - Rachelle Lappinen

Rachelle Lappinen (Life Compass Coach/Workshop Facilitator & Developer) provided valuable advice and information on various resources for job seekers. She emphasized that networking is very important. Some of the highlights of her presentation are listed below.
·        Personal branding through social media is crucial
·        Online job searching is not the most effective way to find jobs, but can be effective to research industries, job growth and target companies
·        In person networking is key to any job search. It should make up 75% of your job search time
References and resources recommended by Rachelle include the following:
Ø Job-Hunting Online by Mark Emery Bolles & Richard Nelson Bolles
Ø The Twitter Job Search Guide by Susan Britton Whitcomb, Chandlee Bryan & Deb Dib
Ø Job Searching with Social Media for Dummies by Joshua Waldman
Ø Getting from College to Career by Lindsey Pollack
Ø What Color is your Parachute? by Richard N. Bolles
Ø ME 2.0 : 4 Steps to Building your Future by Dan Schawbel

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