Thursday, August 29, 2013

Online Identity Optimization - Greg Page

Greg Page, CEO of Merrimack Analysis Group, shared a wealth of information at the WIN workshop on Online Identity Optimization. He began with a quote from Mark Twain – “The secret of getting ahead is getting started. The secret of getting started is breaking your complex overwhelming tasks into small manageable tasks, and then starting on the first one.”
You do not need any special technical expertise to “eBrand” yourself; existing platforms (like LinkedIn, Twitter,, Scribd, Slideshare, Google Plus, youtube etc.) provide everything you will need.
Greg advised that the following steps are worth taking: 1. Build your foundation, 2. Cleanup negative content, and 3. Create and publicize positive content.
Social networks will ultimately take over the recruiting role. Do not restrict your job search to cyberspace. Greg also stressed that we should be wary of our digital footprint.
MOOCs (Massive, Open, Online Courses) are very useful tools. Udacity, Coursera and EdX are all free and offer courses and certificates in “hot” areas.
Greg exhorted participants to listen to the “Hum of the Job Market.”
Check out the link below for Greg’s website :

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