Thursday, November 14, 2013

Delivering An Effective Value Statement - Stuart Paap

Stuart Paap (professional public speaker) conducted a lively, interactive WIN workshop that focused on delivering an effective value statement. "This statement works as a tool or script to open up the most amount of relationships," he said. In essence, a value statement is 'sharing who you are, what you do and why you do what you do to get into a meaningful conversation.' We have to become more effective communicators. We must leverage our network.
Rule 1: You've got to care. You should like what you are doing.
Rule 2: You should give yourself a baby goal - for example: have a real connection with one person.
Rule 3: You've got to do consistent networking (not necessarily networking events...even meet-ups will help).
Rule 4: Start your own interest group (anything you are passionate about).

The steps to creating an effective value statement are:
1. Who are you?
2. State your profession or focus. (not too vague and not too much)
3. Transition phrase or disruptive phrase. For example:"You know what I love?" Communicate some passion about what you do or care the most about.
4. "What I really do is help ......"
5. Who do you help? (narrow your focus...mention the target group)
6. What's the one goal you help them do?
7. Express how you feel about that or why do you care about what you do. Don't forget the emotion. For example: "I LOVE IT"....or..."Being a lawyer is in my DNA"
Put steps 1 to 7 together. Write it down to create your script/value statement. You can use this script whenever you meet someone.

Real genuine networking is forming connections. And, finally, remember that how you say it is more important than what you say.