Starting the presentation with her own "elevator speech", career coach and presenter Anne Crawford gave job seekers an effective formula for creating their own quick, concise summary of who they are and what they do.
The first element? Your name! That's followed by a short explanation of what you do--and what you can do for a company or organization. The last component is identifying your target market, which should give enough information to provoke a follow-up question from the listener. That gives the job seeker the opportunity to expand on his/her skills, talents and accomplishments.
Anne first worked with the group as a whole, offering suggestions for improving current elevator speeches for those who shared them. Then she divided the audience into smaller groups where participants helped each other create effective elevator speeches following Anne's suggestions. Job seekers left the meeting with a clearer sense of their goals and achievements and how to effectively communicate them at a moment's notice.
Posted by Cynthia Carlson, WIN participant